Entries in Geoffrey Moore (1)


Crossing the Chasm

Demo lecture
brought to you by Livescribe

Here's another "pen cast" from a user of the Pulse Smartpen, a 7.5-minute lecturette on Geoffrey Moore's book about technology adoption and marketing. For those unfamiliar with the innovator—early adopter—early majority—late majority—laggard bell curve of how new technology gets adopted by markets, this is a useful overview. You might also be interested to read about Everett Rogers' technology adopter categories (described in his Diffusion of Innovation theory) on which it's based.

It's also a good little demo of how the pen can be used to illustrate a point. If you click on the link to the lecture on the Livescribe site, you'll see that a community of users are sharing their notes—from the sublime to the ridiculous. For those working in study groups and teams, this seems to be an interesting way to share notes with people who missed a class or a meeting.