Entries in IDSA (3)


IDSA Educators' Papers On Line!

I may be revealing my geek side here, but as a past IDSA Education VP (and as such, responsible for putting on two educators' conferences and overseeing the peer review process of the content) I am thrilled to see IDSA's new gallery of educators' papers on line. I've attended these conferences for years and perhaps the best-kept secret in the design world is the IDSA National Education Symposium. Every year I hear something that directly helps either my professional or teaching practice. On the "big stage" of the IDSA National Conference we might see showy keynotes from well-known figures (and if they're designers, that might be a show of their portfolio, and while I'm not complaining, this can be a little ho-hum and nothing-new-here, I'm just sayin'...). The real depth and weight can often be found in the educators' sessions, but these are thinly attended by the main audience. 

Is there a misconception about design education? Perhaps. For as long as I can remember, professional practitioners have complained that design education is slipping, ineffectual, just not preparing students for the so-called "real world." This used to bother me. From my perspective, teaching at Art Center and every year looking at the work of students and educators at schools like Cincinnati, CCS, San Jose State and CCA, I see the opposite. I was told by educators older and wiser than I that this is typical of many designers - the minute they graduate they start complaining that design education isn't the way it used to be when they were in school. To these folks, I'd like to suggest that they visit one of the aforementioned schools and subject themselves to today's packed-full curriculum. The longer they've been out of school, I'd suggest they'd find greater difficulty in handling everything that we ask of students today in these programs.

The heart of the problem might be that most designers don't see the best portfolios. The A students usually have jobs before they leave school. The next rung of students look around a bit, show their work to a few offices, and then get hired. It's the C students - and, unfortunately, graduates of weaker programs - who travel all points of the compass showing their work to everyone, and finding great difficulty getting hired. It is these portfolios that most people see.

There's another truth that might be harsher for practitioners to swallow - the really good students rarely apply to the weaker offices. If your office has a reputation for being a terrible place to work, odds are that there is a parallel universe of great design portfolios that you've never seen. Think that one through before you are tempted to go off about all design education.

End of rant. Back to the educators' papers online at IDSA.

Most of the time, regular attendees of the IDSA National Conference shun the educators' sessions like kids avoiding vegetables. (Could it be connected to the bad view of design education I mention above? Who knows?) But the secret (every parent knows) is to make the educator sessions (and the vegetables) indistinguishable from the regular fare. The last educators' conference I chaired was in Austin, where we experimented with integrating the educators' presentations seamlessly with the rest of the conference. I remember asking someone with a practitioner's badge whether he'd had a chance to check out any of the educators' sessions yet. He gave me a guilty look and mumbled something about needing to go to sessions that had relevance to his work. I said, "That's ok - don't worry about it. By the way, of all the sessions, which have you liked best so far?" He brightened, and named one of the educators' sessions that he'd attended, thinking it was a "regular" session. Touché.

These papers are all archived at the national office, and in the past were intermittently and incompletely available on the web site. I am so glad to see this resource in entirety, finally accessible. 

My congratulations to Kurt Howard, Ben Chisholm, and Colleen Browning, the unsung heros of IDSA's national office staff who are, bit by bit, adding gems like this to the IDSA site. Good job, folks!


Project Infusion, Miami

I'm back from the IDSA National Conference, Project Infusion, in Miami, and will post my impressions of some of the more interesting sessions in the next few days. Until then, we'll make do with some of the extracurricular events at the conference: Damien Vizcarra, Kevin Young, and Jung Tak of Continuum with their double-winning entry in the IBM Ultimate Derby, "Swine Flu." The design won both the race in their category and the People's Favorite award.

Money added to the car's piggy bank increased the weight and so made the car go faster. I and a number of others packed our change into it until it was full. The designers are multiplying the amount collected by ten and will donate $ 1000 to design education. Nice going, guys!

Below, Lorraine Justice, Head of the Design School at Hong Kong Polytechnic, in a round of PowerPoint Karaoke, in which she presents slides she has never seen before. This was a diversion cooked up by Tamara Christensen of Arizona State, and was great fun between sessions.


The Insight : Opportunity Deck

Research is worthless unless it fuels the design process. Once the fieldwork is done, we need additional tools to help us make sense of what we've got. I have been using a variant of the KJ Method (developed by Jiro Kawakita in the 60s, similar to Affinity Diagrams) for years in my course, but recently I've begun to beef up the process by which we analyze what results. I've begun to assemble a deck of analytical aids to help guide students' thinking into areas they might not automatically consider. I've found many methods in use for fieldwork and am developing an aid to reduce the complexity of navigating that decision (discussed in the previous post), but to date I haven't found many aids for making sense of the the analysis process.

In practice, designers always work in a multidisciplinary team and research findings are interpreted by a number of different specialists: designers, human factors engineers, anthropologists—the list varies according to the needs of the project. In student work and also in small design firms, those multiple viewpoints may not exist. The deck consists of lists of questions that we can "ask" the data—questions that an anthropologist might ask, or a cognitive scientist, or an engineer, or a management consultant.

Students stand in front of the wall of data and work their way through the deck, each card acting as a lens through which they view the data. The deck is in two parts: an insight deck and an opportunity deck. The first part helps reveal important insights that might fuel design opportunities. We work slowly and methodically through the deck, making an effort to find—even force—connections between the questions and the data.

The insights are listed, mapped, or arranged in diagrams, as needed. The second deck is used to create and validate the design opportunities represented by each insight.

This process takes two or three weeks, at least. At the end, we link the insights to opportunities for design intervention, seeking quantity, quality, depth, and range: products, experiences, and business models from near term to blue sky, mild to wild. Our aim is to present our clients with a robust set of insight : opportunity pairs, hooking each opportunity to the insight that inspired it.

This is a work in process. Last week at EPIC2009 I took part in an amazing workshop with John Payne from MomentDesign, who showed us an analysis framework he's been developing, and based on that excellent session (which I hope to cover in an upcoming post) I know I will be developing this further.

I'll be presenting this work at the IDSA National Conference in Miami in a few weeks. If any of you are attending, I'd love to have the opportunity to show you more and get your feedback. See you there!