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Structuring Analysis for Innovation

As I registered for this year's EPIC conference, I was reminded of why I love attending this worthwhile event. Last year, Murilo Gomes and Marcelo Fagundes presented an analysis-planning process used by their firm, Brazilian consultant group INSITUM. It is a thorough and elegant strategy to evaluate and design the analysis process itself, with the goal of presenting insights and innovation opportunities discovered from the research.

The workshop showed how to choose the most suitable techniques for each phase of the analysis based on criteria derived from an assessment of project objectives and methodology, the client and audience for the presentation, and the resources available from the research, the design firm, and the client.

I thought the workshop was an excellent way to use structured methods to examine, extract, and present the research outcomes, and Murilo and Marcelo were generous enough to allow me to run the workshop with students at ArtCenter. 


It was a great success, with upper-term product design students as well as some alumni. 
You can see a video of the EPIC conference workshop here, and I hope to see some of you at this year's EPIC in Montréal.